With so many eligible organizations-more than 1 million globally-our ability to have an impact was often spread too thin.
However, after almost a decade, the program has not grown to create the impact that we had originally hoped. “In 2013, we launched AmazonSmile to make it easier for customers to support their favorite charities. In its announcement, Amazon indicates it is the latter: It’s up for debate whether the shutdown is just a cost-saving measure at a time when Amazon has laid off thousands or a more thought-out strategic move to create stronger social impact programming. I’m sure that was the case for many others.Īnd Amazon did so little to promote this program to consumers that they littled benefitted from what could have been the program’s strength: improving the brand’s image as a company that cared. To my mind, the juice was not worth the squeeze for that charity. (I failed to make AmazonSmile my default gateway onto Amazon - shame on me!) And even though this small local nonprofit dedicated staff time to share all sorts of communications about the program over the years, it generated a grand total of $240 in donations as of November 2022.
My AmazonSmile account shows that I made 50 purchases over the last 10 years that generated a grand total of $10.63 to my selected charity. How do I sign up to the Amazon Smile programme?įirstly you need to be a member of Amazon Prime, and if you aren't already, you can sign up here.But as Adam Clevenger, a longtime British expert on corporate social impact that I admire put it on Twitter: “Can we just be honest? Most programs spent more promoting #AmazonSmile than they actually received from Amazon Smile.” With Prime Day events, Black Friday and Cyber Monday on the horizon, there’s plenty of potential opportunity to benefit the UK’s unsung heroes who do vital work supporting, protecting and caring for the vulnerable people, animals and natural eco-systems who need us the most. Through the Smile program, Amazon donates 0.5% of the price of your eligible purchases to a charity of your choice, and once you’ve signed up and picked who you want to benefit, it all happens automatically - you don’t need to do anything differently. To date, Amazon has donated nearly £17,000,000 to thousands of local and national charitable organisations, at no extra cost to customers. This is an example of how Amazon Smile shows how you have supported a charity through shopping on the website and app Emma Gritt
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